What role does data, analytics, and AI play in improving parent engagement? In this session, we will cover how your school or district leverages these tools to ensure that you are engaging all families. We will cover how to use real-time data to drive decisions and improve contactability. We will also discuss how to utilize reporting and dashboards to discern what messages are most effective and pinpoint areas for improvement. Finally, we will discuss how your teams are using generative AI to draft or refine messaging, translate content to improve accessibility, and enhance engagement, while balancing the need for a human touch.